Car dealerships benefit significantly from digital marketing, but the sheer range of strategies, channels and technology through which to harness it all usually results in external agencies being called upon.... read more →
One of the biggest benefits of digital marketing is the ability it gives car dealerships to deliver personalised offers and customer communications at just the right time. This can all... read more →
When the global population tops 9.7 billion in 2050, what will happen to public transport? Clearly, without a huge influx of new transport systems, longer trains, additional runways and increased... read more →
Following the purchase of a vehicle, it’s vital dealerships work to build loyalty with the customer. In doing so, they’ll stand a better chance of generating more referral business and... read more →
Modern car buyers rarely follow a predictable path. There are so many ways to find and interact with dealerships, that keeping track of potential customer movements is increasingly challenging. Despite... read more →
Research suggests that 60% of all automotive searches are now conducted on mobile devices. The same research (which was carried out by Google), indicates that 95% of vehicle buyers turn... read more →
Deep SAP Business One and HANA expertise along with a rich portfolio of automotive and other vertical cloud solutions await LatAm businesses July 17th, Germany: SCG, the leading Latin... read more →
On 25th May the General Data Protection Regulation (GDPR) came into effect and changed entirely how businesses within the EU are expected to capture, store and process personal data. Car... read more →
Does your car dealership interact with customers using an omni-channel or multi-channel approach? If you’re yet to invest in a modern automotive platform that embraces every corner of sales and... read more →
Digital transformation is something that impacts every industry, but it is keenly felt in the automotive trade. This should come as little surprise when you consider the deeply entrenched manual... read more →
In days of old, the car buyer would head straight to a dealership, discuss their requirements with a sales representative, be shown their options, book a test drive, choose their... read more →
The United VARs alliance, which now has 45 partners in over 90 countries, celebrates its alliance of leading IT consulting firms during United VAR's Annual Meeting 2018 and explores new opportunities in... read more →
OneDealer was a Silver Sponsor and particiated during all 2018 SMB Innovation Summit that took place in Vietnam, Spain and USA. This unique three-day event exclusively for SAP Partners who... read more →
There was once a time, when to install an information system for your dealership, you required expensive on-site server infrastructure, hardwired computer networks and software deployed and customized within your premises.... read more →
The word ‘productivity’ is used a lot in modern day working, but it’s something of an ethereal concept. Being productive isn’t a tangible ‘thing’, and it’s incredibly difficult to measure.... read more →
There’s an awful lot written about millennials, which is no surprise when you consider that in America alone, they’ve overtaken Baby Boomers as the largest generation. Chances are, you’ll have... read more →
Management systems play a vital role in today’s dealership, but they’re unfortunately often let down by a lack of integration. Think about the constituent areas of your dealership business; there’s... read more →
The numbers surrounding connected cars are big. And compelling. By 2020, the percentage of cars shipped with internet connectivity will rise to 75%. And, while the average price tag will... read more →
The focus of the car dealership industry is so often placed on sales. Vehicle dealership employees are expected to sell and maintain healthy profit margins; it’s what makes the world... read more →
We’ve all heard countless tales about forthcoming driverless technology that will result in consumers swapping car ownership for the ability to ‘call’ autonomous vehicles whenever the need to travel arises.... read more →
Time for an experiment: put yourself in the shoes of a potential customer and search for your car dealership on Google using the most natural query you can think of.... read more →
What do you do to ensure customers return to your dealership the next time their car is due for renewal? It may be tempting to try direct marketing tactics, or... read more →
In the past, if a customer wanted to complain about your car dealership’s service, they would either pay it a visit, pick up the phone or write a strongly-worded letter.... read more →
What could be behind Apple’s automotive plans? If there’s one company that knows how to disrupt long-established industries, it’s Apple. The iPhone redefined the mobile-phone market, the iPad made tablets... read more →
An interview with the OneDealer development team Beyond the attractive, user-friendly exterior, there’s a great deal going on behind the scenes at OneDealer. The most innovative automotive retail solution on... read more →
The changing backdrop against which consumers spend their hard-earned money is forcing them to amend their habits, and with those changes come significant opportunities for car dealerships. Businesses have long... read more →
Consumer trends to watch in 2017 and how they might affect the automotive industry The changing backdrop against which consumers spend their hard-earned money is forcing them to amend their... read more →
Every two years, around four-hundred Mercedes Benz Service partners gather in Germany to discuss the latest industry news and hot topics. This year’s event took place at the Marriott Hotel... read more →
The journey taken the modern car buyer is as complex as it is revolutionary. It features multiple research locations (both on- and off-line), crowd-sourced decision-making and a variety of communication... read more →
Join OneDealer at the SAP Business One Innovation Summit 2017 in Berlin, Germany March 13th – March 15th 2017 We’re delighted to announce that OneDealer will appear as... read more →
It’s time for a statistic that you might find hard to believe if you work in a car dealership. In fact, you may find it hard to swallow, because it... read more →
Driverless cars are some way off, but suppliers can benefit now “Beware the car that can nearly drive itself,” writes John Gapper in a recent Financial Times article. Commenting on... read more →
The OneDealer Dashboard: #OneLook is all you need Car dealerships are made up of many constituent elements. You have the sales team, the service desk, marketing and, depending on... read more →
Car buying used to be relatively straightforward. You’d head to the dealership, budget and ideal car in mind, take a look around the forecourt, chat with a member of the... read more →
Real Consulting, in cooperation with HPE, organized a live demo event to let customers “Test Drive Innovation” for the first time in Greece, at the ECALI Club. Among the attendees... read more →