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Onedealer – The innovative Automotive Retail Solution Onedealer – The innovative Automotive Retail Solution
  • Platform
    • Overview
    • Digital Sales Workplace
    • Campaigns management
    • Business Analytics
    • Online Service management
    • Digital Presence
    • DMS
    • Car Sharing
    • Benefits
      • Sales
      • Marketing
      • Service
      • Management
  • Company
    • About us
    • Customer Success
    • News
    • Careers
  • Partners
    • Find a Partner
    • Become a Partner
    • Partner Portal
  • Contact
  • Get started
  • ENEN
    • ENEN
    • DEDE
    • ESES
    • 中文 (中国)中文 (中国)
    • РусскийРусский

Shaping the automotive customer experience
with event-driven marketing

Featured Article
ARTICLES PRESS RELEASES EVENTS INTERVIEWS FEATURED CAREER

OneDealer and proaxia– a partnership for seamless digital transformation of sales and service

Koblenz, 25 September 2020 – OneDealer International GmbH announces new partnership with proaxia automotive solutions ag. The collaboration is aimed at integration of OneDealer’s Digital Sales Workplace with the proaxia... read more →
  • September 25, 2020
  • Press Release
As a car dealership, event-driven marketing gives you the chance to jump in at just the right moment during the customer lifecycle – and act!

Shaping the automotive customer experience with event-driven marketing

Sometimes known as ‘trigger marketing’, event-driven marketing helps businesses identify key moments during the customer lifecycle – and act. As a car dealership, event-driven marketing gives you the chance to... read more →
  • August 25, 2020
  • Article, Featured
How to lead your dealership marketing with actionable data

An introduction to email marketing for car dealers

You’d be forgiven for assuming that in a world of instant messaging and social media, email is now rather old fashioned. Think again. This year, half of the world’s population... read more →
  • July 28, 2020
  • Article, Featured
How a digital customer journey will boost your Service profitability

How a digital customer journey will boost your Service profitability

The process of having your car serviced in the digital age has changed considerably. Now, customers can expect a frictionless online booking experience, daily updates on progress, and an unfiltered,... read more →
  • June 25, 2020
  • Article, Featured
Kosmocar works with one OneDealer for the launch of Greece’s first car eCommerce platform

Kosmocar works with one OneDealer for the launch of Greece’s first car eCommerce platform

Greece's official VW, Audi and Skoda importer, Kosmocar, has partnered with OneDealer to create Greece’s pioneer online vehicle sales platform. The platform has arrived at just the right time and is... read more →
  • May 29, 2020
  • Press Release
COVID-19 is speeding up dealership digitalisation and the transition into online car sales is no exception. This demonstrates the importance of a painless, simple car buying experience for the industry in general.

Hard times for car dealerships? Find opportunities within the challenges

When CarGurus released their annual One Voice report in 2019, it revealed what car dealers were doing (or planning to do) in order to maintain and improve performance. Video marketing,... read more →
  • May 28, 2020
  • Article, Featured
6 reasons the time for the virtual dealership is now - Cloud automotive CRM and DMS solutions can be implemented far quicker than their on-premise counterparts. And in OneDealer’s case, our engineering teams have repeatedly fully onboarded automotive customers in a record less than 45 days, while working 100% remotely

6 reasons the time for the virtual dealership is now!

At the time of writing, the outbreak of COVID-19 (coronavirus) has pushed the digital imperative even further forward. This unfortunate time will thankfully pass, but the need for auto dealerships... read more →
  • April 23, 2020
  • Article, Featured
Are you ready to offer your customer a seamless car buying experience?

4 ways to adopt an omnichannel dealership sales approach

Significant technological advances in the digital ecosystem are providing rich opportunities for automotive businesses to create new revenue models and increase customer engagement. This is thanks largely to the rise... read more →
  • February 19, 2020
  • Article, Featured
OneDealer Cloud CRM is a great fit for your automotive business

7 reasons why OneDealer Cloud CRM is a great fit for your automotive business

ERP and CRM software has come a long way in recent years, not least because of the continued dominance of Cloud computing. Despite this, there are still plenty of dealership... read more →
  • January 22, 2020
  • Article, Featured
The volume of data available to modern businesses will only increase. Let us consider three key types of data every dealership should be using.

3 types of customer data your dealership should focus on

If you’re only paying attention to the number of car buyers who knock on your door, digitally or physically, you’re missing out on some big opportunities. As the director of... read more →
  • December 16, 2019
  • Article, Featured
The OneDealer AI-assisted sales workflow explained

The OneDealer AI-assisted sales workflow explained

There are countless ways to research and buy your next car in the digital age. For auto dealerships to be successful, they need to take advantage of every touchpoint during... read more →
  • November 18, 2019
  • Article, Featured

OneDealer acquires leading Austrian automotive IT firm S4

OneDealer is delighted to announce that it has become the new owner of leading Austrian IT firm, S4. Established in 1992, S4 has created an enviable name for itself by... read more →
  • November 7, 2019
  • Press Release

OneDealer opens New Markets to Auto Insurers with Cutting Edge Used Car Trading Platform

Discover Auto Insurer’s Untapped Business Potential           OneDealer opens New Markets to Auto Insurers with Cutting Edge Used Car Trading Platform  Koblenz, September 2019 –Digital Transformation and Artificial Intelligence open up... read more →
  • October 4, 2019
  • Press Release
Today’s automotive software benefits both dealers and drivers while the impact of omnichannel automotive systems on the consumer has been transformative.

3 reasons automotive software benefits both drivers and dealerships

It’s easy to assume that modern car dealer software is built for and only benefits the dealership. After all, such systems are installed at their premises and only used directly... read more →
  • September 9, 2019
  • Article, Featured
Customer experience in automotive: disrupting the way cars are sold

Customer experience in automotive: disrupting the way cars are sold

Research suggests that by 2020, 40% of car buyers will be millennials - a generation in which 88% of people buy online. The automotive industry, just like so many other... read more →
  • August 5, 2019
  • Article, Featured
The two biggest challenges faced by car dealers

The two biggest challenges faced by car dealers in 2019

Most experts in the automotive industry will confirm that, although average dealership profits have increased in the last two decades, retail sales are likely to encounter some stiff challenges over... read more →
  • July 1, 2019
  • Article, Featured
Elf spannende Wochen

HUK-Autowelt and OneDealer: Eleven exciting weeks

New IT architecture: Three years ago, the insurance company HUK-Coburg entered the market with the car trading platform HUK-Autowelt. Three years later, the fast-growing startup relies on the OneDealer web-... read more →
  • June 17, 2019
  • Article, Interview
Is your dealer software customer-centric?

Is your dealer software customer-centric?

Customer centricity is more than offering top-quality products and services. It is all about doing business in a way that consistently provides the customer with a great experience, and the... read more →
  • May 29, 2019
  • Article, Blog, Featured
Why modern dealership software offers so much more than a DMS

Why modern dealership software offers so much more than a DMS

There was a time when a DMS was nothing more than that - a platform from which car dealerships ran sales operations and managed key business aspects. Times have changed.... read more →
  • April 24, 2019
  • Article, Featured

OneDealer introduces “Pythagoras” pioneering Sales Turbo for Car Dealers, Dealer Networks and Car Importers

“Pythagoras” Artificial Intelligence (AI) first supported Omni Channel Digital Customer Journey KOBLENZ, GERMANY, April 9, 2019:  Artificial Intelligence (AI) takes the helm at Automotive Customer Journeys predicting a new level... read more →
  • April 9, 2019
  • Press Release
Key signs your dealership needs a Cloud CRM

Key signs your dealership needs a Cloud CRM

Research suggests that 83% of enterprise workloads will reside in the cloud by 2020, and with today’s car buyer taking a complex journey towards their purchase, dealerships are beginning to... read more →
  • March 29, 2019
  • Article, Featured
How to choose the right software for your dealership

How to choose the right software for your dealership

How often do you think about your car dealer software? Maybe not very often - unless it causes you significant headaches each day thanks to continual crashes and a painfully... read more →
  • March 6, 2019
  • Article, Featured
SAP-driven sales and marketing automation, efficient resource planning, financial management and business intelligence can pave the path to becoming a best-run automotive business

The possibilities of SAP for your automotive business

In a rapidly expanding automotive marketplace, businesses with legacy processes in place, without a clear digital transformation strategy will be left behind. Disruptive tech is radically altering the automotive sector.... read more →
  • January 18, 2019
  • Article, Featured
How to lower digital marketing agency fees by being more self-sufficient

How to lower digital marketing agency fees by being more self-sufficient

Car dealerships benefit significantly from digital marketing, but the sheer range of strategies, channels and technology through which to harness it all usually results in external agencies being called upon.... read more →
  • December 12, 2018
  • Article
How to lead your dealership marketing with actionable data

How to lead your dealership marketing with actionable data

One of the biggest benefits of digital marketing is the ability it gives car dealerships to deliver personalised offers and customer communications at just the right time. This can all... read more →
  • November 5, 2018
  • Article
Car sharing represents the next evolutionary chapter for public transport and will sit comfortably alongside traditional transport and provide savvy businesses with a controlled, profitable way to put their unused fleets to work.

Car sharing isn’t the future: it’s here – now

When the global population tops 9.7 billion in 2050, what will happen to public transport? Clearly, without a huge influx of new transport systems, longer trains, additional runways and increased... read more →
  • October 5, 2018
  • Article, Featured

How to build a sense of service loyalty with your customers

Following the purchase of a vehicle, it’s vital dealerships work to build loyalty with the customer. In doing so, they’ll stand a better chance of generating more referral business and... read more →
  • September 12, 2018
  • Article

The top 5 benefits of cloud CRM for dealership’s sales teams

Modern car buyers rarely follow a predictable path. There are so many ways to find and interact with dealerships, that keeping track of potential customer movements is increasingly challenging. Despite... read more →
  • September 4, 2018
  • Article

How car dealership marketing is transitioning from bricks-and-mortar to digital

Research suggests that 60% of all automotive searches are now conducted on mobile devices. The same research (which was carried out by Google), indicates that 95% of vehicle buyers turn... read more →
  • July 31, 2018
  • Article

OneDealer and SCG announce strategic partnership for Latin America

Deep SAP Business One and HANA expertise along with a rich portfolio of automotive and other vertical cloud solutions await LatAm businesses   July 17th, Germany: SCG, the leading Latin... read more →
  • July 17, 2018
  • Press Release
How to make your dealership GDPR compliant

How to make your dealership GDPR compliant

On 25th May the General Data Protection Regulation (GDPR) came into effect and changed entirely how businesses within the EU are expected to capture, store and process personal data. Car... read more →
  • July 10, 2018
  • Article

Why a consistent digital experience will bring more customers to your dealership

Does your car dealership interact with customers using an omni-channel or multi-channel approach? If you’re yet to invest in a modern automotive platform that embraces every corner of sales and... read more →
  • June 21, 2018
  • Article

The 5 strategic priorities for car dealerships embracing Digital Transformation

Digital transformation is something that impacts every industry, but it is keenly felt in the automotive trade. This should come as little surprise when you consider the deeply entrenched manual... read more →
  • May 29, 2018
  • Article

Is your car dealership missing out on the most obvious enquiries?

In days of old, the car buyer would head straight to a dealership, discuss their requirements with a sales representative, be shown their options, book a test drive, choose their... read more →
  • May 10, 2018
  • Article

OneDealer participates at United VAR’s Annual Meeting 2018

The United VARs alliance, which now has 45 partners in over 90 countries, celebrates its alliance of leading IT consulting firms during United VAR's Annual Meeting 2018 and explores new opportunities in... read more →
  • April 26, 2018
  • Events

OneDealer Sponsors and participates during all three SAP SMB Innovation Summits 2018

OneDealer was a Silver Sponsor and particiated during all 2018 SMB Innovation Summit that took place in Vietnam, Spain and USA.  This unique three-day event exclusively for SAP Partners who... read more →
  • April 22, 2018
  • Events

5 reasons cloud software will remove stress from your dealership

There was once a time, when to install an information system for your dealership, you required expensive on-site server infrastructure, hardwired computer networks and software deployed and customized within your premises.... read more →
  • March 27, 2018
  • Article

6 ways to raise productivity within your dealership team

The word ‘productivity’ is used a lot in modern day working, but it’s something of an ethereal concept. Being productive isn’t a tangible ‘thing’, and it’s incredibly difficult to measure.... read more →
  • March 5, 2018
  • Article

5 ways to retain millennial employees at a car dealership

There’s an awful lot written about millennials, which is no surprise when you consider that in America alone, they’ve overtaken Baby Boomers as the largest generation. Chances are, you’ll have... read more →
  • February 6, 2018
  • Article

Why your dealership will benefit from integrated automotive solutions

Management systems play a vital role in today’s dealership, but they’re unfortunately often let down by a lack of integration. Think about the constituent areas of your dealership business; there’s... read more →
  • January 12, 2018
  • Article

Everything you need to know about connected cars

The numbers surrounding connected cars are big. And compelling. By 2020, the percentage of cars shipped with internet connectivity will rise to 75%. And, while the average price tag will... read more →
  • December 8, 2017
  • Article

5 car dealership marketing ideas you can undertake in-house

The focus of the car dealership industry is so often placed on sales. Vehicle dealership employees are expected to sell and maintain healthy profit margins; it’s what makes the world... read more →
  • November 15, 2017
  • Article

Forget autonomy: here’s the most exciting technology you’ll find in your next car

We’ve all heard countless tales about forthcoming driverless technology that will result in consumers swapping car ownership for the ability to ‘call’ autonomous vehicles whenever the need to travel arises.... read more →
  • September 20, 2017
  • Article

A guide to local SEO for car dealers

Time for an experiment: put yourself in the shoes of a potential customer and search for your car dealership on Google using the most natural query you can think of.... read more →
  • August 30, 2017
  • Article

How car dealerships can increase trust with customers

What do you do to ensure customers return to your dealership the next time their car is due for renewal? It may be tempting to try direct marketing tactics, or... read more →
  • June 12, 2017
  • Article

How to deal with negative online customer reviews as a car dealership

In the past, if a customer wanted to complain about your car dealership’s service, they would either pay it a visit, pick up the phone or write a strongly-worded letter.... read more →
  • May 23, 2017
  • Article

What could be behind Apple’s automotive plans?

What could be behind Apple’s automotive plans? If there’s one company that knows how to disrupt long-established industries, it’s Apple. The iPhone redefined the mobile-phone market, the iPad made tablets... read more →
  • May 8, 2017
  • Article

An interview with the OneDealer development team

An interview with the OneDealer development team Beyond the attractive, user-friendly exterior, there’s a great deal going on behind the scenes at OneDealer. The most innovative automotive retail solution on... read more →
  • April 18, 2017
  • Interview

Consumer trends to watch in 2017 and how they might affect the automotive industry

The changing backdrop against which consumers spend their hard-earned money is forcing them to amend their habits, and with those changes come significant opportunities for car dealerships. Businesses have long... read more →
  • March 21, 2017
  • Article

The Benefits of Cloud Computing for Auto Dealerships

Consumer trends to watch in 2017 and how they might affect the automotive industry The changing backdrop against which consumers spend their hard-earned money is forcing them to amend their... read more →
  • March 6, 2017
  • Article

SEMAG Mercedes Benz Service Partner Event 2017

Every two years, around four-hundred Mercedes Benz Service partners gather in Germany to discuss the latest industry news and hot topics. This year’s event took place at the Marriott Hotel... read more →
  • February 21, 2017
  • Events

OneDealer Sales & Lead Management: the car buyer journey – contained

The journey taken the modern car buyer is as complex as it is revolutionary. It features multiple research locations (both on- and off-line), crowd-sourced decision-making and a variety of communication... read more →
  • February 13, 2017
  • Featured

OneDealer at the SAP Business One Innovation Summit 2017

Join OneDealer at the SAP Business One Innovation Summit 2017 in Berlin, Germany   March 13th  – March 15th 2017   We’re delighted to announce that OneDealer will appear as... read more →
  • February 6, 2017
  • Events

How car dealerships can leverage social media

It’s time for a statistic that you might find hard to believe if you work in a car dealership. In fact, you may find it hard to swallow, because it... read more →
  • January 17, 2017
  • Article

Driverless cars are some way off, but suppliers can benefit now

Driverless cars are some way off, but suppliers can benefit now “Beware the car that can nearly drive itself,” writes John Gapper in a recent Financial Times article. Commenting on... read more →
  • December 24, 2016
  • Article

The OneDealer Dashboard: #OneLook is all you need

The OneDealer Dashboard: #OneLook is all you need   Car dealerships are made up of many constituent elements. You have the sales team, the service desk, marketing and, depending on... read more →
  • December 7, 2016
  • Featured

The buyer journey: how the modern customer buys a new car

Car buying used to be relatively straightforward. You’d head to the dealership, budget and ideal car in mind, take a look around the forecourt, chat with a member of the... read more →
  • November 24, 2016
  • Article

“Test Drive Innovation” : OneDealer solution presented in Greece through Live Demos

Real Consulting, in cooperation with HPE, organized a live demo event to let customers “Test Drive Innovation” for the first time in Greece, at the ECALI Club. Among the attendees... read more →
  • November 1, 2016
  • Events

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