Sometimes known as ‘trigger marketing’, event-driven marketing helps businesses identify key moments during the customer lifecycle – and act. As a car dealership, event-driven marketing gives you the chance to... read more →
You’d be forgiven for assuming that in a world of instant messaging and social media, email is now rather old fashioned. Think again. This year, half of the world’s population... read more →
The process of having your car serviced in the digital age has changed considerably. Now, customers can expect a frictionless online booking experience, daily updates on progress, and an unfiltered,... read more →
When CarGurus released their annual One Voice report in 2019, it revealed what car dealers were doing (or planning to do) in order to maintain and improve performance. Video marketing,... read more →
At the time of writing, the outbreak of COVID-19 (coronavirus) has pushed the digital imperative even further forward. This unfortunate time will thankfully pass, but the need for auto dealerships... read more →
Significant technological advances in the digital ecosystem are providing rich opportunities for automotive businesses to create new revenue models and increase customer engagement. This is thanks largely to the rise... read more →
ERP and CRM software has come a long way in recent years, not least because of the continued dominance of Cloud computing. Despite this, there are still plenty of dealership... read more →
If you’re only paying attention to the number of car buyers who knock on your door, digitally or physically, you’re missing out on some big opportunities. As the director of... read more →
There are countless ways to research and buy your next car in the digital age. For auto dealerships to be successful, they need to take advantage of every touchpoint during... read more →
It’s easy to assume that modern car dealer software is built for and only benefits the dealership. After all, such systems are installed at their premises and only used directly... read more →
