A complete automotive marketing platform

Long gone are the days when a brick-and-mortar dealership was the only place to buy a car.

Today’s car buyers increasingly expect to conduct most — or even all — of the process online. With all the digital touchpoints out there, managing effective automotive marketing campaigns is extremely complex. That’s why you need automotive marketing software designed to handle all aspects of digital marketing for car dealers.

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Why digital marketing is important for car dealerships and dealer groups.

Car buyers today all begin the buyer journey by doing extensive research online. They may even follow multiple car manufacturers, NSCs or dealerships on social media. Virtual reality (VR) and augmented reality (AR) are also becoming much more commonplace.
To reach these customers where they are, you need an automotive marketing platform specifically equipped for social media marketing for car dealerships and that provides a full range of dealership marketing support and services so as to maximize performance in today’s digital marketplace.
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The multi-channel approach to dealer marketing services.

The OneDealer Campaign Management multi-channel platform enables you to build narrowly-targeted audiences based on key aspects of the vehicle ownership life cycle. Your contacts are segmented based on rules that combine demographic data with vehicle data, and previous interactions are recorded, so you can avoid alienating customers with uncoordinated or irrelevant marketing messages — all of which results in a more engaged audience and more loyal customers.
With our 100% centralized web platform you can:

  • create personalized campaigns across multiple channels
  • set overall and intermediate campaign goals
  • reduce communication time
  • capture customer interactions from page view to click-through to conversion

All while monitoring results in real-time with the help of Dealer Analytics and automatically assigning the leads generated to Digital Sales Workplace.

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Why OneDealer Omni-Channel Campaigns?

  • One platform: perpetual campaigns: multiple channels
  • Centralized Sales & After-Sales Campaigns in the name of the dealers
  • Decentral Deployment of additional Dealer Messages
  • Dealer-Based Segmentation of importer’s Database
  • Real-time monitoring of results from initial marketing communication to customer purchase
  • Knowledge of the exact revenue achieved following each campaign
  • Get rid of duplicate data via inquiry qualification
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Key Functionalities

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Email

Innovative Cloud- based automotive retailing platform that enable increased productivity, attract new customers, provide better customer experience.

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Facebook Ads

Combining our disruptive, cloud-native capabilities with SAP’s proven enterprise software solutions, and hosted in Microsoft Azure, OneDealer will provide an easy to use, powerful mobile solution that works seamlessly across multiple devices.

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Google Ads

Innovative Cloud- based automotive retailing platform that enable increased productivity, attract new customers, provide better customer experience.

Regular Email

Regular Email

Combining our disruptive, cloud-native capabilities with SAP’s proven enterprise software solutions, and hosted in Microsoft Azure, OneDealer will provide an easy to use, powerful mobile solution that works seamlessly across multiple devices.

SMS

SMS

Combining our disruptive, cloud-native capabilities with SAP’s proven enterprise software solutions, and hosted in Microsoft Azure, OneDealer will provide an easy to use, powerful mobile solution that works seamlessly across multiple devices.

Call Center

Call Center

Innovative Cloud- based automotive retailing platform that enable increased productivity, attract new customers, provide better customer experience.

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WhatsApp

Innovative Cloud- based automotive retailing platform that enable increased productivity, attract new customers, provide better customer experience.

The automotive marketing platform for dealer networks.

OneDealer’s automotive marketing software integrates seamlessly with your existing systems, so you can import contact and other data throughout the dealer network using web services or two-way synchronization and the powerful OneDealer API. And the platform is designed to enable centralized management and decentralized deployment of automotive marketing campaigns throughout the dealer network.
By integrating OneDealer Omnichannel Marketing with the other OneDealer solutions, as well as with your DMS and CRM systems, you’ll gain immediate insight into the ROI of each campaign and will be able to coordinate efforts to achieve any goals set by the dealership, the importer or the distributor. In this way, the dealership saves time and money by being able to rely on the most complete toolbox ever developed to manage and monitor marketing campaigns, leaving only part of the creative work to your marketing agency.
Improve the effectiveness of your marketing efforts across your dealer network with the OneDealer automotive Marketing Software. Put an end to uncoordinated, ineffective marketing messages across your dealer network with the OneDealer Campaign Management platform.

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