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Latest News

Shaping the automotive customer experience with event-driven marketing
Sometimes known as ‘trigger marketing’, event-driven marketing helps businesses identify key moments during the customer lifecycle – and act. As... read more →

An introduction to email marketing for car dealers
You’d be forgiven for assuming that in a world of instant messaging and social media, email is now rather old... read more →

How a digital customer journey will boost your Service profitability
The process of having your car serviced in the digital age has changed considerably. Now, customers can expect a frictionless... read more →

Hard times for car dealerships? Find opportunities within the challenges
When CarGurus released their annual One Voice report in 2019, it revealed what car dealers were doing (or planning to... read more →

6 reasons the time for the virtual dealership is now!
At the time of writing, the outbreak of COVID-19 (coronavirus) has pushed the digital imperative even further forward. This unfortunate... read more →

4 ways to adopt an omnichannel dealership sales approach
Significant technological advances in the digital ecosystem are providing rich opportunities for automotive businesses to create new revenue models and... read more →