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Sometimes known as ‘trigger marketing’, event-driven marketing helps businesses identify key moments during the customer lifecycle – and act. As... read more →August 25, 2020
You’d be forgiven for assuming that in a world of instant messaging and social media, email is now rather old... read more →July 28, 2020
The process of having your car serviced in the digital age has changed considerably. Now, customers can expect a frictionless... read more →June 25, 2020
When CarGurus released their annual One Voice report in 2019, it revealed what car dealers were doing (or planning to... read more →May 28, 2020
At the time of writing, the outbreak of COVID-19 (coronavirus) has pushed the digital imperative even further forward. This unfortunate... read more →April 23, 2020
Significant technological advances in the digital ecosystem are providing rich opportunities for automotive businesses to create new revenue models and... read more →February 19, 2020