将更多销售线索转化为订单

销售与销售线索管理系统

现代汽车消费者在最终购车前要经历一个十分复杂的过程,因此汽车经销商需要通过连接数字市场和销售人员的个人电脑,在销售周期的每个阶段最大限度地发挥其影响力。OneDealer 销售与销售线索管理系统是从对新一代购车者的深刻理解中建立起来的。它使汽车经销商销售团队能够对销售流程采取结构化的整体方法,并将更多的询问转化为实际的订单。

它是如何运行的 – 工作流程方法

如果没有任何适当的控制措施,汽车购买者就会在很多情况下不会购车。

销售与销售线索管理系统可以防止这种情况的发生,具体是借助工作流程中的一系列策略触发器来引导销售线索,诱导客户探索更多选项,使其做出明智的决定,并最终承诺购买。

工作流程针对新车、二手车和批量销售量身定制,并根据每辆车的品牌、型号和细分市场进行全面定制。销售人员在整个过程中可以轻松应对,无需自行创建一套。同时,自动活动跟踪和报告也使得销售人员无需再填写无聊的访问文档。直观的协作工具使销售团队能够连贯地工作,避免了繁琐的手续和通信泄密,并使管理层能够在需要时进行实时干预。

优势

  • 最大程度地提高销售团队的效率:不再有那么多通信泄密。通过连贯的基于工作流程的查询过程,销售人员可以更快、更智能地进行工作。随后减少对潜在客户的回应时间,管理层可以实时监控销售进度并与员工即时协作。
  • 提高客户满意度:客户可以及时获得电子邮件、短信和与其查询有关的个性化微型网站,同时一目了然地了解对方的报价。
  • 员工敬业度:通过结构化的销售流程、自动生成的文档和即时协作,在直观的平板电脑网络界面上提供无痛的导航体验。
  • 完全定制化:管理层可以通过手动和自动化步骤定义和定制标准化的工作流程,以适应任何车辆品牌、细分市场、客户/渠道或客户群。
  • 最先进的技术:销售与销售线索管理系统是建立在SAP技术的基础之上的,它可以在毫不费力地实现扩展的同时,提供出色的速度和稳定的可靠性。可通过安全的云或现场提供。

主要特性

直观的可定制工作流程

突出显示即将到来的邀约和任务的日历

自动通过短信、电子邮件和推送通知响应客户询问

经理可以轻松监控进度并与销售人员进行协作

通过销售人员、客户、品牌或细分市场,打开已经筛选过的销售线索、机会和询价单

内置的报告系统

Why Sales & Lead

  • We understand the modern car buyer’s journey, and that understanding is woven into the fabric of Sales & Lead Management.
  • Car dealerships are in full control of enquiries, leads and opportunities, with sales staff guided through automated processes that know when to hand over the reins.
  • Managers are able to take a holistic, bird’s eye view of the entire sales process and customise workflows to fit every car make and market segment.

Overview

Sales & Lead Management module is built from a deep understanding of the new generation of car buyers.
It enables car dealership sales teams to take a structured, holistic approach to the sales process and turn more enquiries into confirmed orders than ever before.

New enquiries are guided down paths that have strategic triggers along the way, enticing them to explore additional options, make informed decisions and, eventually, commit to the purchase. Without any controls in place, there are numerous opportunities for the car buyer journey to fail. The Sales & Lead Management module prevents this from happening, allowing it to instantly win the affections of sales teams.

Key benefits:

  • Workflows are tailored for new vehicles, used vehicles and fleet sales and fully customisable per car make, model and market segment
  • Users navigate through a simple sales process, negating the need to invent the journey themselves
  • Sales agents can rely on OneDealer for a results-driven sales process which abolishes the need to write boring visit reports, thanks to automatic activity tracking and responses
  • Collaboration tools enable the sales team to work coherently, removing bureaucratic procedures and constant phone calls and enabling management to intervene in real time when required.
  • Sales staff are free to determine when a lead transitions into an opportunity.

A car buyer journey can only be contained and led to a sale if communication between the dealership and enquirer is fluid, fast and capable of keeping the customer informed and connected, every step of the way. The Sales & Lead Management module facilitates brilliant dealership communication with the following features:

  • Sales staff calendars that highlight upcoming appointments and tasks
  • Automated, timely customer correspondence via SMS and email
  • Sales people availability view for managers
  • Managers can easily monitor progress and communicate instantly with sales staff
  • Intuitive appointment and test drive scheduling
  • Open leads, opportunities and enquiries lists filtered by sales person, customer, brand, market segment etc.
  • In-app collaboration
  • Role-based access
  • Management view of all leads and calendar activities
  • Built-in reporting
  • Native integration with Campaigns Management

Built on cutting-edge SAP technology, the Sales & Lead Management module benefits from a technical infrastructure that can effortlessly scale and meet the demands of modern car dealerships by providing blistering speed and rock-solid reliability on any available device.
The user interface and multi-device compatibility of OneDealer enables sales staff to operate an enterprise-level application without the need for costly training by integrating today’s standard user – machine communication.
Available either via secure cloud or as an on-site installation, Sales & Lead Management will effortlessly slot into any car dealership’s existing infrastructure preferences.

The Sales & Lead Management module is fully compatible with tablets, enabling sales teams to be free from desk-based enquiries. Potential customers can be guided through the sales process, no matter where they happen to reside in the showroom.

A truly mobile, portable sales tool which frees dealerships of desktop-only system constraints.