策划并提供高效的多渠道汽车活动

活动管理系统

拥抱您的整个市场,减少代理费用,并轻松使用 Campaigns Management。建立一个有吸引力的受众群体,向他们发送个性化的营销信息,在合适的时机,从租赁到期到下一个服务到期,利用基于汽车关键日期的活动接触点,来捕捉他们的想法。

它是如何运行的 – 这是有史以来为数字经销市场开发的最为完整的工具箱

基于关键的汽车接触点,如购车日期和其他关键车辆日期,发展具有较强针对性的受众。活动管理系统与您现有的系统无缝整合,利用活动管理系统功能强大的 API,通过网络服务或双向同步导入联系人和其他数据。然后根据将人口统计数据(如年龄和邮政编码)与车辆数据(包括车型、车龄和关键汽车日期,如最近服务日期、当前里程数或租赁到期日期)相结合的规则对联系人进行分类。还对以往互动进行记录,以避免由于不协调或不相关的营销信息,而陷入无耐心客户的常见陷阱。

借助活动管理系统的100%集中式的网络平台,您可以利用多种渠道创建具有高度吸引力的个性化活动,设置总体和中间活动目标,缩短沟通时间,从查看、点击到换页捕捉客户互动,实时监控结果,自动将生成的销售线索分配到销售与销售线索管理系统。

优势

  • 一个平台;永久活动;多个渠道。 :针对购买意愿较强的客户群体进行相关的促销活动,利用多种营销渠道追求统一目标。随着时间的推移,客户已通过持续的营销策略得到精心培养,而经销商则通过使用最完整的工具箱来管理和监控活动,从而节省时间和资金,只留下有创造性的工作给代理商。
  • 强大的受众拓展。:利用以往的互动数据建立特定的受众群体,增强信任和品牌宣传。利用基于汽车关键日期(例如,下一个或租赁到期日期)的客户接触点,在恰当的时机发送个性化的营销信息。
  • 实时监控从最初的营销传播到客户购买的结果。:通过轻松监控跟踪客户活动的各系统结果,全面掌控您的营销活动。
  • 了解每个活动所获得的准确收入。:通过将 OneDealer 活动管理系统与 OneDealer 平台的其他模块以及您的 DMS和 CRM 进行整合,您可以即时了解每个活动的投资回报率,并针对进口商或分销商设定的目标进行工作协调。
  • 摆脱重复数据,避免没有耐心的客户。:摆脱重复数据,避免没有耐心的客户。

可用渠道概述

电子邮件

使营销团队能够毫不费力地创建有吸引力的、个性化的多步骤电子邮件活动,并监控传递统计数据、打开率和点击率(CTR)。

短信

个性化的短信。包括带有商标的发件人 ID,并能够将较大的文本自动分成多个邮件,以实现最大的可传送性

Google AdWords

完全掌控预算设置,每次点击费用和活动的持续时间,无需成为 Google AdWords 专家。

Facebook Ads

根据地点和兴趣创建具有高度针对性的广告,并对 Facebook 促销的各个方面进行管理

普通邮件

用户可以轻松创建个性化的纸质文档并打印或发送给印刷厂。可将邮局报告导入系统。

呼叫中心

创建您的受众群体,准备呼叫脚本并将其发送到您的座席应用程序或 OneDealer 销售与销售线索管理系统的呼叫中心模块。

Why Campaigns Management

  • Run versatile marketing campaigns via Email, SMS, Google AdWords, Facebook Ads, regular post and even call centres – all from one platform.
  • • Benefit from targeted promotions based on automotive key dates, from lease or guarantee expiry to seasonal tires change or next service due.
  • Save money by gaining full control over your campaigns leveraging the most complete digital marketing toolbox ever developed for the automotive business. Leave only creative work to agencies.

Overview

By using Campaigns Management, marketing teams can build strategic lists of contacts in order to send highly-engaging marketing messages based on key automotive information (e.g. vehicles owned, key vehicle dates).

Campaigns Management seamlessly integrates with your existing systems to read contact and other data. Alternatively, contacts can be added to the database manually via a website form, Excel file upload, by implementing a web service or synced two-ways, utilizing Campaigns Management’s powerful API.

The resulting contact lists can then be segmented based on rules which combine demographic data such as age and zip code with vehicle data including model, age, and the last service date or current mileage. Previous actions on behalf of the contact can also be used to segment your customer database to avoid the common pitfall of unnerving customers with uncoordinated or irrelevant marketing messages.

With Campaigns Management, dynamic lists and audiences can be created, saved and re-used in future promotions or within perpetual, ‘set and forget’ campaigns.

A marketing campaign is nothing without a goal.

With Campaigns Management, dealerships can set overall and intermediary campaign objectives, reduce communication time, capture customer interactions, monitor results in real-time and automatically assign generated leads to Sales & Lead Management. Let’s look at an example:

Let’s suppose your objective is to increase sales for a specific service package by implementing a voucher scheme. You will need to measure both the intermediary achievements (for example, the precise moment at which a potential customer opens your SMS message or clicks-through to your landing page from a Google or email campaign) and the final goal (for example, the moment when the voucher is redeemed).

Campaigns Management can also “listen” to any third-party platform for customer feedback and interaction, with minimal integration. By linking everyday customer activities conducted in the physical world (for example, dealership visits) with their reaction to digital campaigns, dealerships can build a far more comprehensive picture of customer habits.

Generated leads are directly added to the Sales and Lead Management module based on rules and without any user interaction while monitoring your campaigns’ performance finally becomes simple, reducing the need for costly external marketing agencies and consultants and removing the delays caused by exchanging lead and contact sheets.

Campaigns Management brings every leading promotional channel under one roof for car dealerships.

Current channel integrations include:

  • Email
  • SMS
  • Google AdWords
  • Facebook Ads
  • Regular post (snail mail)
  • Call centre

Centralized access, management and monitoring of multiple channels means no more logging into separate services or having to deal with channel-specific applications.

Campaigns Management is fully web-based, enabling it to be accessed from virtually any internet-connected device, without any loss in functionality.

This offers the following benefits:

  1. True portability. You’ll no longer be tied to your desktop computer.
  2. No on-site installation. The system can be deployed quickly and conveniently, without the need for installation on individual workstations and tablets.

Run Campaigns Management on-premises or in the Cloud:

  • No need for servers.
    If you wish, we can take care of all hosting for Campaigns Management, therefore all your dealership needs is a web connection and devices for staff.
  • The latest updates – fast.
    The system can be updated quickly and with minimal disruption, giving users access to the latest Campaigns Management features as soon as they’re ready.

Campaigns Management provides an extensive set of features which result in a system that will transform any car dealership’s marketing strategy. Some of the module’s additional functionalities include:

  • Voucher codes. Automatically generated and can be unique or campaign-wide.
  • Re-usable audiences and campaign templates. Set-up once, use forever. Perpetual marketing made simple.
  • Mass campaigns. Schedule huge email campaigns across multiple channels and monitor their effectiveness from one central console.
  • Scheduled launches. Tell the system to instigate promotional campaigns based on key automotive customer data or dates for maximum engagement (for example ten days before the next service date).