Turn more leads into
sales than ever before
Sales & Leads Management
With the modern car buyer taking a complex journey towards their final purchase, car dealerships need to maximize their impact during every stage of the sales cycle, by connecting the digital marketplace to the salespersons’ desktop. OneDealer Sales & Lead Management is built from a deep understanding of the new generation of car buyers. It enables car dealership sales teams to take a structured, holistic approach to the sales process and turn more inquiries into confirmed orders than ever before.
How it works – the workflow approach
Without any controls in place, there are numerous opportunities for the car buyer journey to fail. Sales & Lead Management prevents this from happening by guiding leads down a workflow with strategic triggers along the way, enticing them to explore additional options, make informed decisions and, eventually, commit to the purchase. Workflows are tailored for new vehicles, used vehicles and fleet sales and fully customisable per car make, model and market segment. Sales staff navigate easily through the process, negating the need to invent the journey themselves. At the same time, automatic activity tracking and reporting abolishes the need to write boring visit documentation. Intuitive collaboration tools enable the sales team to work coherently, removing bureaucratic procedures and communication leaks and enabling management to intervene in real time when required.
- Maximize sales teams efficiency: No more communication leaks. Sales staff work faster and smarter, thanks to a connected, workflow-based enquiry process. Response time to leads are subsequently reduced, and management can monitor sales progress in real-time and collaborate instantly with staff.
- Boost customer satisfaction: Customers receive timely emails, SMS messages and a personalised microsite relating to their enquiry, while maintaining a clear view of the offer on the table.
- Staff engagement: Painless navigation through a structured sales processes, auto-generated documentation and instant collaboration are delivered via an intuitive and tablet-ready web interface.
- Fully customizable: Management can define & customise standardized workflows, with manual and automated steps, to fit any vehicle make, market segment, source/channel or customer group.
- Cutting-edge technology: Sales & Lead Management is built on SAP technology which delivers blistering speed and rock-solid reliability while scaling effortlessly. Available either via secure cloud or on-site.