Plan and deliver effective
multi-channel automotive campaigns
Embrace your entire marketplace and reduce agency fees and slack with Campaigns Management. Build an engaged audience and send them personalized marketing messages that capture their imagination at just the right time with campaign touch-points based on automotive key dates, from lease expiry to the next service due.
How it works – the most complete toolbox ever developed for digital dealership marketing
Build narrowly-targeted audiences based on key automotive touchpoints like vehicles owned and key vehicle dates. Campaigns Management seamlessly integrates with your existing systems to import contact and other data via web services or 2-way sync, utilizing Campaigns Management’s powerful API. Contacts are then segmented based on rules which combine demographic data such as age and zip code with vehicle data including model, age and key automotive dates such as last service date, current mileage or lease expiry. Previous interactions can also be recorded, to avoid the common pitfall of unnerving customers with uncoordinated or irrelevant marketing messages.
With Campaigns Management’s 100% centralised web platform you can then create highly engaging personalised campaigns utilising a multitude of channels, set overall and intermediary campaign goals, reduce communication time, capture customer interactions from view to click to conversion, monitor results in real-time and automatically assign generated leads to Digital Sales Workplace.
- One platform; perpetual campaigns; multiple channels.
Target precise groups of customers with relevant promotions and leverage multiple marketing channels to pursue unified goals. Customers are carefully nurtured over time with perpetual marketing strategies, while the dealership saves time and money by using the most complete toolbox ever developed to manage and monitor campaigns; leaving only creative work to agencies.
- Powerful audience-building. Increase trust and brand advocacy by using previous engagement data to build niche audiences. Use customer touch points based on automotive key dates (for example, the next service or lease expiry date) to send personalised marketing messages at just the right time.
- Real-time monitoring of results from initial marketing communication to customer purchase.
Gain full control over your marketing campaigns by easily monitoring the results from every system that tracks customer activity.
- Know the exact revenue achieved following each campaign.
By integrating OneDealer Campaigns Management with the other modules of the OneDealer Platform as well as your DMS and CRM, you’ll gain immediate insight into the ROI of each campaign and coordinate work towards goals set by the importer or distributor.
- Get rid of duplicate data and avoid unnerving customers.
Put an end to uncoordinated marketing messages and consolidate campaign data from all existing systems using one or two-way synchronisation for customer, vehicle and other enterprise data.