Nov 07

OneDealer acquires leading Austrian automotive IT firm S4

OneDealer is delighted to announce that it has become the new owner of leading Austrian IT firm, S4.

Established in 1992, S4 has created an enviable name for itself by focusing on satisfying customers and creating bonds with companies that go far beyond standard partnerships. The new ownership arrangement with OneDealer is a case in point.

Heinz Strohbichler, CEO of OneDealer International GmbH and a veteran in S4 and incadea, said of the partnership, “It shows our esteemed customers that we – and our employees – will continue making sure that they can gain even more value from our solutions.”

The partnership is poised to offer a unique proposition to auto dealerships, thanks to OneDealer’s deep knowledge of the auto industry and S4’s considerable experience in incadea DMS consulting and automotive IT infrastructure.

In recent years, the OneDealer team has focused on developing DMS-independent solutions which encourage digital transformation and optimize team efficiency for every automotive sales and after-sales processes. Thanks to the S4 acquisition, this state-of-the-art technology will be made available to Austrian auto dealers, offering a perfect integration between the OneDealer omnichannel digital suite and the incadea DMS. The result will be an all-in-one solution to help dealerships boost sales and significantly improve customer loyalty.

The change in ownership won’t impact S4 service levels, since the company will keep working closely with the previous owner, CSS GmbH, all across its product portfolio. Customers can continue to rely on S4’s IT expertise and solutions, such as the AUTOSCAN bar code scanner.CSS CEO, Johannes Widmann, accurately sums up the benefits customers can expect: “I am glad to entrust S4 and its management to someone who knows and appreciates the industry, the company, our customers and our employees.”

OneDealer International, based in Koblenz, Germany, was founded in 2015 and tasked with developing an all-in-one automotive solution for dealers of all sizes (importers, dealerships, OEMs and car repair shops) to manage their whole business more efficiently. OneDealer is part of the Real Consulting Group and one of the leading providers for SAP and Microsoft solutions. Its 250 employees have many years of combined knowledge and extensive experience in the auto industry.


More information about OneDealer can be found here:

More information about S4 can be found here: