Greece’s official VW, Audi and Skoda importer, Kosmocar, has partnered with OneDealer to create Greece’s pioneer online vehicle sales platform.
The platform has arrived at just the right time and is designed to meet the increasing demands of the new generation of car buyers. For dealerships, it will provide a key differentiator by placing forward-thinking operators in front of an expectant digital audience.
Kosmocar has been driving innovation within the automotive industry for fifty years. Their desire to provide a fully digital platform capable of containing the entire car buyer journey was in response to several industry challenges.
These challenges were heightened by the COVID-19 pandemic. New car sales slowed severely as a result of the lockdown, and new statutory guidelines for selling vehicles presented many issues for traditional car sales. It became clear that an interactive, engaging, and secure online car purchasing experience was needed for the industry to navigate COVID-19 and build a platform that would meet the needs of a fast-evolving market going forward.
Kosmocar found the perfect solution in the OneDealer eCommerce suite, which helped them create their online car sales offering, Mycarnow@Kosmocar. Real-time stock levels, prices and specs retrieved via VIN enables potential buyers to find their ideal vehicle and reserve it from the comfort of their office or home. They can even pick their closest dealer and choose a preferred delivery date.
Thanks to integrations with VW group IT systems, existing dealership DMSs and OneDealer’s Digital Sales Workplace, the customer journey is seamless, engaging and can be tracked with powerful analytics tools. Buyers also benefit from preferential online prices and special financing deals, along with access to instantly available stock from across Kosmocar’s Authorized Dealers Network.
This sets #mycarnow apart from other online vehicle configurators because the cars advertised are all ready for delivery. This enables an immediate reservation process and helps dealerships close sales quickly and without human contact.
“We’ve worked closely with OneDealer to deliver a pioneering online sales web application for stock vehicles,” enthused Leonidas Florakis, IT Director at Kosmocar. “The solution guides customers efficiently towards their desired vehicle, based on all available models and configurations. Along with the ability to assess stock availability in real time, the system also creates an opportunity in the OneDealer Digital Sales Workplace, which will help dealerships take full control of the customer journey and exceed expectations.”
“OneDealer has once again proven its versatility and robustness in rapidly delivering a fully digitized process,” said Christos Maglousidis, Central Operations Officer at OneDealer. “Deployed in less than 30 days, the platform is based on the OEM system (NADIN) and provides full integration with the importer’s systems, while delivering a consistent, continuous customer journey. The real-time lead processing by the networks’ sales teams ensures customer satisfaction and delivers tangible results.”
OneDealer International, based in Koblenz, Germany, was founded in 2015 and tasked with developing an all-in-one automotive solution for dealers of all sizes (importers, dealerships, OEMs and car repair shops) to manage their whole business more efficiently. OneDealer is part of the Real Consulting Group and one of the leading providers for SAP and Microsoft solutions. Its 250 employees have many years of combined knowledge and extensive experience in the auto industry.
More information about OneDealer can be found at www.onedealer.com
More information about Kosmocar can be found at www.kosmocar.gr
See Mycarnow@Kosmocar in action: