Overview
Motorcycles retailing tends to still use traditional selling methods. Suzuki Motorbikes importer in Greece takes the first step to digital transformation.
Quick info
OrganizationSuzuki Moto Greece
HeadquartersAthens, Greece
IndustryMotorbike Importer & Distributor
Websitewww.suzuki.gr/motos
The Challenges
- Lack of transparency and non-integrated sales process across the dealer network.
- Use of excel pricelists risking providing customers wrong quotations if excel not up-to-date
- Offers provided on paper to customers
- Big gap to cover from traditional selling methods to digital transformation
- The importer had no picture of daily processes, orders, or any other sales-related information
The Solution
- Automatic lead capturing from more than 10 different sources and intelligent distribution to sales teams across the country
- All channels provide one consistent customer experience for sales team and customers
- All data in one cloud-based database
- Promote sales best practices across the connected dealers’ network
- Digitally transform the sales process to achieve a consistent look and feel during the customer journey;
- Importer is automatically informed of any new order
In numbers
- 5 days development switching from vehicles to motorbikes
- 1 month full product delivery, along with the customizations
- 13 authorized dealers
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