Case Study

VW importer rolls out complete online car selling solution, amidst COVID-19 lockdown,in just 30 days!

Overview

Greece’s official VW, Audi and Skoda importer, Kosmocar, has partnered with OneDealer to create Greece’s pioneer online vehicle sales platform. The platform has arrived at just the right time and is designed to meet the increasing demands of the new generation of car buyers. For dealerships, it will provide a key differentiator by placing forward-thinking operators in front of an expectant digital audience. Kosmocar has been driving innovation within the automotive industry for fifty years. Their desire to provide a fully digital platform capable of containing the entire car buyer journey was in response to several industry challenges.

Quick info

OrganizationKosmocar S.A.
HeadquartersAthens, Greece
IndustryAutomotive Importer & Distributor
BrandsThe Company120 authorised dealers
>200 employees
Products and services– Importer & distributor of new vehicles and spare parts
– Used vehicles – Das WeltAuto and Audi Approved: plus
– Luxury Hire by Kosmocar
Websitewww.kosmocar.gr

The Challenges

  • Adhere to statutory guidelines for selling vehicles during the COVID-19 pandemic
  • Promote sales of new vehicles, which had slowed down severely during the lockdown, in competitive pricing, discounted up to 3,000€
  • Offer customers an interactive, engaging and secure online car purchasing experience from the comfort of their home

The Solution

  • Real-time stock search
  • Car prices and specs retrieved per VIN
  • Customer can reserve their car directly, picking their closest dealer and delivery date
  • Integration with the VW Group ordering system via web services
  • Integration with OneDealer Digital Sales Workplace and dealer DMS
  • Powerful tracking tools and analytics

Customer testimonial

We’ve worked closely with OneDealer to deliver a pioneering online sales web application for stock vehicles. The solution guides customers efficiently towards their desired vehicle, based on all available models and configurations. Along with the ability to assess stock availability in real-time, the system also creates an opportunity in the OneDealer Digital Sales Workplace, which will help dealerships take full control of the customer journey and exceed expectations.”
Leonidas FlorakisIT Director, Kosmocar S.A.
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