Case Study: OneDealer automotive retail suite

OneDealer® MySite hits the “sweet spot” between centralized control of content and decentralized dealer-specific content management. Implementation in 12 Eastern Europe Countries.

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Project Description

Challenge

  • Deploy ONE installation where all content can be centrally managed and populated to all/selected dealers. At the same time, every dealer should have the flexibility to manage her own content, on the same website.

Solution:

  • Every country can create and edit the content of all dealers’ sites in a centralized manner (new model launches, country-wide promos, etc)
  • Every dealer has the freedom to manage their dealer-specific content on the website.
  • Centralized monitoring of lead generation is achieved, avoiding “leakages” of forgotten leads and opportunities, across the entire dealer network (every dealer is automatically updated about any new lead, and is responsible for follow-up).
12
Countries
130
Dealerships
1
Hours for Setup time per dealer
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