Case Study: OneDealer automotive retail suite

Leading automotive Insurance company in the German market increases customer royalty and establishes a new Business Model in just 11 weeks!

huk-autowelt

Challenge

  • Optimizing and improving access to own large customer (used car) base
  • Critical Time to market the new business model as competition is aggressive and active in this market
  • Sell nationwide and grow from zero to >100 Million € in 3-5 years
  • Leverage big data – millions of customer data records
  • Integration seamlessly with 3rd party service partners (e.g.Carglass)

Solution

  • Using a flexible, solid, and intelligent cloud-based IT Platform for fast ongoing adaptions. Intelligent cloud-based platforms need to support and scale with significant growth rates and ongoing change requests
  • A fully integrated complete solution for Used / New Cars and Customer management. E.g. Website management, MySite, DMS/ERP sales workplace, Pricing system, Pricing, Car evaluation, auction platform, B2B marketplace.

11
Million Car Owners
181
% Leads Increase
144
% Car Sold Increase

Customer testimonial

We wanted to have an integrated system that is scalable, easy to use, and very flexible. And that’s when we came across OneDealer, which offers this system in combination with SAP. This was a stroke of luck for us!
Winfried Buff, IT and Project ManagerHUK Autowelt GmbH
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