Case Study: OneDealer automotive retail suite

The largest company in the Gulf region of retail networks moves its dealer networks into the digital era with OneDealer

Overview

Alghanim Automotive is part of Alghanim Industries, one of the oldest and largest employers in Kuwait. Alghanim Automotive is the exclusive distributor of Ford, Lincoln, GM, Cadillac, Chevrolet, Honda and Lotus in Kuwait. In 2016, Alghanim Motors also introduced the British sports car brand Lotus to the Kuwait market and became the exclusive distributor of Lotus cars. To address the challenges of an evolving, digital automotive landscape, Alghanim turned to OneDealer’s Digital Sales Workplace platform.

Quick info

OrganizationAlghanim Automotive
HeadquartersKuwait
IndustryAutomotive Importer & Distributor
BrandsThe Company73,000m2
Service Center
>380 Working Bases
>1,000 Cars serviced/day
Websitewww.alghanim.com

The Challenges

  • Lack of transparency and un-unified sales process across brands and showrooms
  • Difficulty in providing OmniChannel and Digital Experience to their customers
  • Lack of Reporting Dashboards for the management to make immediate business decisions
  • Strong direction of the company to be innovative, mobile-first and flexible for today and tomorrow

The Solution

  • Automatic lead capturing from more than 30 different sources and intelligent distribution to sales teams across the country
  • Self-documented and clear sales process with a real-time and fast application
  • Integrated showroom digital experience using touch screens and 3D configuration as part of the sales process
  • Clear daily agenda for all the salespeople
  • Real-time and comprehensive dashboards for the top management
  • Advanced digital tools for readiness to onboard automotive innovations for maintaining the company’s  image

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