Dealership marketing and promotional campaigns
Campaigns Management
Plan and deliver effective multi-channel automotive campaigns
Embrace your entire marketplace and reduce agency fees with Campaigns Management. Build an engaged audience and send them personalized marketing messages that capture their imagination at just the right time with campaign touch-points based on automotive key dates, from lease expiry to the next service due.
Centralized management, monitoring and reporting for vehicle dealership campaigns
Personalized promotions, sent at just the right time
Dynamic audience building for maximum engagement
Campaigns based on user and vehicle attributes
How it works – the most complete toolbox ever developed for digital dealership marketing
Build narrowly-targeted audiences based on key automotive touchpoints like vehicles owned and key vehicle dates. Campaigns Management seamlessly integrates with your existing systems to import contact and other data via web services or 2-way sync, utilizing Campaigns Management’s powerful API. Contacts are then segmented based on rules which combine demographic data such as age and zip code with vehicle data including model, age and key automotive dates such as last service date, current mileage or lease expiry. Previous interactions can also be recorded, to avoid the common pitfall of unnerving customers with uncoordinated or irrelevant marketing messages.
With Campaigns Management’s 100% centralised web platform you can then create highly engaging personalised campaigns utilising a multitude of channels, set overall and intermediary campaign goals, reduce communication time, capture customer interactions from view to click to conversion, monitor results in real-time and automatically assign generated leads to Digital Sales Workplace.
Key Benefits
- One platform; perpetual campaigns; multiple channels. Target precise groups of customers with relevant promotions and leverage multiple marketing channels to achieve unified goals. Customers are carefully nurtured with perpetual marketing strategies, while your dealership saves time and money by using the most complete toolbox to manage and monitor campaigns; leaving creative work to agencies.
- Powerful audience-building. Increase trust and brand advocacy by using previous engagement data to build niche audiences. Use customer touchpoints based on automotive key dates (for example, the next service or lease expiry date) to send personalized marketing messages at just the right time.
- Real-time monitoring of results from initial marketing communication to customer purchase. Gain full control over your marketing campaigns by easily monitoring the results from every system that tracks customer activity.
- Know the exact revenue achieved following each campaign. By integrating OneDealer Campaigns Management with the other modules of the OneDealer Platform as well as your DMS and CRM, you’ll gain immediate insight into the ROI of each campaign and coordinate work towards goals set by the importer or distributor.
- Get rid of duplicate data and avoid unnerving customers. Put an end to uncoordinated marketing messages and consolidate campaign data from all existing systems using one or two-way synchronization for customer, vehicle, and other enterprise data.
Key Functionalities
- Email. Enables marketing teams to effortlessly create engaging, personalized multi-step email campaigns and monitor delivery statistics, open rates and click-through’s (CTR)
- SMS. Personalized text messaging. Includes branded sender IDs and the ability to auto-split larger texts into multiple messages for maximum deliverability
- Google Ads. Gain complete control over budget setting, costs-per-click and the duration of campaigns without having to become a Google Ads expert.
- Facebook Ads. Create highly targeted adverts based on location and interest, and manage every aspect of each Facebook promotion
- WhatsApp. Whether you’re responding to a vehicle inquiry, service booking, or test-drive appointment with a customer, you can make sure that you respond faster as a team with WhatsApp messages.
- Regular Mail. Users can easily create personalized paper documents and print or send them to a printing house. Postal office report can then be imported into the system.
- Call Center. Create your audience, prepare the call script and send it to your agent’s application or to the Call Centre module of Sales and Lead Management.
