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Case Study: OneDealer automotive retail suite

Hyundai & KIA importer in Greece moves its dealer networks into the digital era with OneDealer.

Challenge

  • Reduced visibility of the sales & after-sales processes of the dealer network.
  • Inability to enforce best practices and to standardize processes.
    Need to provide digital transformation and unified customer-facing for the network.
  • Need to centrally manage and real-time publish of service packages and items.
  • Need to centrally deploy and decentrally execute sales and after-sales digital campaigns.

Solution

  • Digital Sales Workplace
  • Product Configurator
  • Digital After Sales Workplace
  • Online Service Management
  • Campaign management
  • Central data management

Result

  • Real-time visibility and complete standardization of sales & after-sales processes across the retail network.
  • Central management of customer and vehicle data.
  • Advanced and successful digital image of the brand, the importer, and the dealers through modern digital customer facing.
  • Embedded digitally enabled area manager role

79
Authorized Dealers
100
% acceptance of sales workforce from day one
100
% integration in back office systems of Hyundai Hellas & Kia Hellas

Customer testimonial

Hyundai Hellas operates with the belief that the consumers don’t just want speed and efficiency, they expect it.
Digital transformation of our dealer network based on the OneDealer products has been fast and effective and has led to higher conversion rates and higher customer satisfaction.
Workflow based digital sales & after-sales helped us get transparency and gain full process control. Our expectations regarding the acceptance within our sales and after-sales teams was overachieved from day one
Andreas Christoforidis, Managing DirectorHyundai Hellas
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