Case study SUZUKI Motorbikes​

Motorcycles retailing tends to still use traditional selling methods. Suzuki Motorbikes importer in Greece takes the first step to digital transformation.

Lack of transparency and non-integrated sales process across dealer network.
Use of excel pricelists risking providing customers wrong quotations if excel not up-to-date
Offers provided on paper to customers
Big gap to cover from traditional selling methods to digital transformation
Importer had no picture of daily processes, orders or any other sale-related information

Automatic lead capturing from more than 10 different sources and intelligent distribution to sales teams across the country
All channels provide one consistent customer experience for the sales team and customers
All data in one cloud-based database
Promote sales best practices across the connected dealers’ network
Digitally transform the sales process to achieve a consistent look and feel during the customer journey;
Importer is automatically informed of any new order

Days of development switching from vehicles to motorbikes

month for full product delivery, along with the customizations

authorized dealers

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